Passe Consulting Inc.

In the automotive, trucking and motorsports industries, where reputation, timing, and precision messaging shapes market position, Passe Consulting Inc. leads the way.

Led by Dan Passe, the firm brings 30 years of experience advising global brands, executive teams, and emerging companies.

With work spanning from Nissan, Michelin, Penske Racing, Saleen, Nikola, Caterham and many more, along with deep experience supporting domestic and overseas manufacturers, Passe Consulting understands how to position brands across markets, cultures, and competitive landscapes.

This is not about press releases, it’s about steering messages, branding, positioning, and trust. From product launches to crisis response and executive visibility, every communication is structured, intentional, and aligned with our client's business objectives.

Passe Consulting supports OEMs, trucking brands, motorsports teams, EV companies, marketing event companies, suppliers, dealerships, and startups, delivering communication strategies that align teams, shape perception, and move organizations forward.