Passe Consulting is a key revenue-driver in our marketing stack
Steve Saleen · CEO · Saleen Automotive
Scottsdale · Phoenix AZ
Strategic comms for automotive, trucking and powersports brands -- world‑renowned public relations built on precision, positioning and trust.
About Passe
Led by Dan Passe, the firm advises global brands, executive teams and emerging companies -- domestic and overseas manufacturers alike -- with positioning that holds up across markets, cultures and competitive landscapes.
Press releases are the easy part. The real work is steering the message -- branding, positioning and trust -- from product launches to crisis response and executive visibility, with every communication structured around the client's business objectives.
Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.
Let's talk
602·726·5891 Dan@PasseConsulting.comPR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.
PHX AZ USA·MST·Est. 2009
Passe Consulting is a key revenue-driver in our marketing stack
Steve Saleen · CEO · Saleen Automotive
Passe Consulting provides comms and strategy that pays for itself.
Steve Saleen · CEO · Saleen Automotive
In the automotive, trucking and motorsports industries, where reputation, timing, and precision messaging shapes market position, Passe Consulting Inc. leads the way.
Led by Dan Passe, the firm brings 30 years of experience advising global brands, executive teams, and emerging companies.
With work spanning from Nissan, Michelin, Penske Racing, Saleen, Nikola, Caterham and many more, along with deep experience supporting domestic and overseas manufacturers, Passe Consulting understands how to position brands across markets, cultures, and competitive landscapes.
This is not about press releases, it’s about steering messages, branding, positioning, and trust. From product launches to crisis response and executive visibility, every communication is structured, intentional, and aligned with our client's business objectives.
Passe Consulting supports OEMs, trucking brands, motorsports teams, EV companies, marketing event companies, suppliers, dealerships, and startups, delivering communication strategies that align teams, shape perception, and move organizations forward.